HomePSAHave you seen Understood.org’s new commercials?

Ah, commercials. So many are poorly done, while relatively few are done right.

I don’t watch much television anymore. These days, I treasure my peace. When the TV is tuned to network programming, it’s usually my husband watching it while I’m off in another room doing some chore or another.

A couple of weeks ago, while I was battling the never-ending cascade of dirty dishes, I heard the below commercial come on.

I realize it’s just a commercial, but the message it gets across is incredibly important, and one I’ve always wanted to portray.

When your mind works like mine does, it’s hard not to make those seemingly off the wall connections. It takes a lot to focus, and in many cases, once you finally DO focus, you’re completely focused on whatever it is you’re working on. That makes switching gears incredibly difficult, if not impossible.

As an adult, I’ve figured out my coping mechanisms, though they may not always work when I’m interrupted or I’m not feeling well. When kids are still learning how to regulate those issues, behavioral problems often come into play. Teachers and parents may not understand why the kids are having such a hard time, because these challenges are not visible.

Learning how to help kids and adults who are struggling with these types of executive function issues is a huge step towards a more inclusive, peaceful society. You never know what a person can achieve, especially when they have a hard time at first.

As annoying as commercials are, they can still be incredibly powerful tools. I especially like how Understood.org put this one together, because it demonstrates how frustrating it can be, without pathologizing the wiring behind it.

It’s not touting some miracle drug or promising a cure for something that doesn’t need a cure. It’s just offering more information and demonstrating how frustrating the situation is from both the parent’s and the children’s point of views.

While it may not be anything dramatic, this commercial, and the other one out now, does take some big steps into spreading awareness of a common, greatly erased, issue faced by a big part of our population.

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